THE NEW NORMAL

Sustainability is no longer an add-on, it’s the new normal. And how your company defines and pursues it is a story you should be sharing with those that matter to you.

Our global economy has moved beyond a purely financial bottom line to a new era of transparency and accountability. Your stakeholders, including your employees and community, are looking to your organization to help bring about a sustainable future for all.

Don’t let the changing terminology get in the way: ESG (Environmental, Social, Governance), Sustainability, Triple Bottom Line, Green Business, CSR, Conscious Capitalism.

Think of it as being a responsible business, a business that is taking an interest in social issues, doing good, and supporting business goals while doing so.

TO YOUR SHAREHOLDERS

75% of the largest 100 companies across 49 countries say they are employing ESG business models or incorporating aspects of sustainability approaches, as of 2017, compared with 12% in 1993.

— KPMG

Social corporate responsibility is now a fiduciary responsibility to foster development and create growth that drives results to your bottomline. It is considered when seeking investment.

TO YOUR EMPLOYEES

Productivity improves by 20-25% in organizations with connected employees.

— The McKinsey Global Institute. 

The modern worker cares, and they want to have meaning making opportunities while at work. Connect your employees with your community, and sustainability opportunities in the workplace.

TO YOUR CUSTOMERS

88% of consumers will be more loyal to a company that supports social or environmental issues.

— 2017 Cone Communications 

As the Gen Y and Gen Z continue to increase their purchasing power, they are choosing to spend with companies that have values in alignment with their own. You may be doing a lot of "good" for your employees, community and environment, but if you aren't talking about it. Your consumers don't know.

TO YOUR COMMUNITY

78% of people wanted companies to address social justice issues and lead the change that will move global enterprise into a sustainable future.

— 2017 Cone Communications

Your company also exists within a larger ecosystem that can foster goodwill and civic responsibility with the community at large.